About Alternative®

Alternative® offers premium fashion statements inspired by and created for free-thinking people everywhere. Established in 1996, Alternative is known for perfectly fusing classic comfort with modern sophistication and style, and is widely recognized for its super-soft, high-quality fabrics, innovative wash treatments and attention to detail. In 2007, the company introduced Alternative Earth, featuring a collection of its signature crews and scoop neck shirts made from 100% organic cotton; and an eco-friendly line of the best-selling vintage Heather tees manufactured with organic and recycled poly, and naturally occurring rayon fibers. A portion of Alternative Earth sales benefit a variety of environmental organizations.

Alternative distributes products for men, women and babies across the U.S. and abroad. The company’s corporate headquarters and flagship store are located in Atlanta, GA, with showrooms in Los Angeles and New York. For more information, visit www.alternativeapparel.com.